"We have adopted the Precis metric to assess the work of our agencies and help them demonstrate their true value — all with the goal of raising the bar for our PR output. This metric has increasingly become the PR currency within Toyota Australia and our use of their analysis has raised the appreciation of PR with senior management and marketing. We have since adopted this KPI setting approach for all Toyota and Lexus vehicle launches in Australia."

Mike Breen, Public Relations Manager, Toyota, Australia.